The analysis of the 2015 top 100 companies’ survey has shown that Nigerians are well pleased with some multinationals and a host of indigenous companies operating in the Nigeria terrain. Notable among the multinationals are Nestle, Nigerian Bottling company (Coca Cola), 7-Up, Procter and Gamble, Mobil, Total Nigeria, Microsoft and Google.
With regards to indigenous companies, Globacom, Fidson Healthcare, Evans, Academy press, University press, Diamond Bank, GT Bank, Zenith, Skye Bank and FCMB received high ratings from respondents.
The annual BusinessDay‘s Top 100 companies in Nigeria was introduced to assess if Nigerian customers get value for the money they expend on goods and services offered by companies operating within the Nigerian territory. The annual survey is coordinated by BusinessDay Research and Intelligence Unit (BRIU).
The yearly project also aims to evaluate the level of responsiveness and the quality of service provided by companies’ customer care centres. In addition, it is to serve as a feedback mechanism with respect to how relevant the CSR projects in their domains are the needs of the people in their areas.
Eventually, with 200 companies listed out of about 2,700 medium to large companies presently in operation in Nigeria, a total 100 companies excelled on all the parameters used in the survey.
In the telecommunications subsector, MTN Nigeria, Globacom, Airtel, and Etisalat are the favourites. MTN Project fame, MTN True Talk, Glo Bounce and Nigerian Idol were some of the projects and services respondents rated highly in the survey. Cadbury and Nestle maintained their dominance of the beverages sub sector, while 7-UP and Coca Cola were the toasts of the majority of the respondents.
Indigenous companies such as Cosharis Group, Courteville Business Solutions, Arik Air, Channels TV, Fidson Healthcare, Abbey Building Society and God is Good Motors, received high ratings from the respondents.
AIICO Insurance, Staco Insurance, Custodian and Allied, Cornerstone Insurance and standard Allied Insurance dominate the insurance sub sector, while Mobil, Oando, Forte Oil, Flour Mills and MRS were strongly rated in the oil and gas subsector.
The list also includes NPF Microfinance Bank, University press, Silverbird Television, Nigerian Ports Authority (NPA) and the Nigerians National Petroleum Corporation (NNPC).
Male respondents accounted for 55.9 percent, while females 44.1 percent. Respondents aged 21-29 years emerged the modal group, as the accounted for 39.3 percent of the sample place. It is followed by those aged 30-39 years, 27.6 percent; 40-49 years 14 percent; 18-20 years, 9.6 percent; 50-59 years 4.3 percent, while other age groups accounted for the balance.
The respondents having BSc/HND certificates formed the bulk of the people we interviewed. They accounted for 60.1 percent of the respondents. Those with secondary school certificates ranked second with 18.3 percent.
The full list of the companies that made the Top 100 Companies will be unveiled at a dinner which will hold at Westwood Hotel, Ikoyi on Wednesday December 3, 2015.