WHAT NIGERIAN, AMERICAN BRANDS WILL BENEFIT FROM US-NIGERIA COMMERCIAL TIES – US MISSION
The United States-Nigeria commercial ties is expected to create more jobs and investment in Nigeria, as American brands have the opportunity to expand their franchises to Nigeria. This was disclosed by the U.S. Mission Commercial Counselor, Jennifer Woods via a statement issued on Monday after the grand opening of Burger King’s first outlet in Nigeria.
Woods hailed the growing US-Nigeria commercial ties as American brands and franchises expand to Nigeria, bringing jobs and investment.
What the U.S. Mission is saying about commercial ties
She explained that the arrival of the iconic U.S. brand into the country will have an impact on the economy, especially for a well-known name like Burger King in an emerging market such as Nigeria. She said, “With Africa’s largest economy and a sizable youth population that is connected to the world, U.S. brands must consider Nigeria a critical market. And while these companies will benefit from expansion into Nigeria, so, too, will Nigeria benefit from their presence.”
Woods explained that the addition of another American franchise – one that emphasizes a culture of excellence – will help provide job opportunities as the business expands to new locations across the country. She lauded the high level of consumer interest and enthusiasm for the iconic American quick-service restaurant since opening its doors in early November.
“The enthusiasm has been overwhelming, and this speaks volumes of the strength of American brands, and on a deeper level, the connection between our two countries,” she added.
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At the grand opening ceremony of Burger King outlet, the Speaker of the House of Representatives, Honourable Femi Gbajabiamila, had congratulated Burger King and its local partners on the exciting business venture, describing it as one more sign of the benefits of a close U.S.-Nigeria bilateral relationship. He said, “We expect Burger King to roll out outlets in hundreds across the country.”
Present at the grand opening ceremony were managers from Burger King’s global team including Robert Lu, General Manager for Burger King UK, Middle East, and Africa, and Almu Miguel-Romero, Area Franchise Lead for Sub-Saharan Africa.