Skills and Market most Critical for Every MSMEs- DG SMEDAN

The Director General of Small Medium Enterprises Development Agency of Nigeria, SMEDAN, Umaru Dikko Radda, on Tuesday said that apart from money, skills are required to help get products and services to a wide range of consumers.

He disclosed this during a two day training workshop on Micro, Small and Medium Enterprises, MSMEs digital Marketing and entrepreneurship skills organised by SMEDAN in partnership with A.K.G Global Multi-Services Company. According to him the launching of a portal, an innovative platform on e-marketing for MSMES is a welcome development at this time when markets have gone global.

Radda who was represented by the Director of Policy, Advocacy and Coordination, PAC, department, said the platform will enable entrepreneurs to deliver their products and services in a seamless and timely manner especially made in Nigeria products in areas such as business directory, bulk sms services and online advertisement. “I am elated because MSMEs can now have a platform for assessing local, regional and global markets for the development of the sub-sector in Nigeria. “The results of the 2013 national MSMEs survey showed that there are 37 million MSMEs employing 59.7 million persons, contributing 48.47 per cent GDP and 7.27 per cent to exports. This result has been very useful to policy makers and MSMEs operators.

“This collaboration is very essential to us today because in other for us to encourage MSMEs development in Nigeria, we must partner with organisations like this who have created a unique platform online for small businesses to be seen and accessed from anywhere in the world. “I believe the launching of this portal today will catapult businesses to the next level, it is important for every trainee here to take advantage of this opportunity as it is essential for your business growth”, he said.

The Managing Director of A.K.G Global, Hadjia Aisha Kabiru added that Gaya explained  this idea that was timely because the internet currently has made the impossible possible because the world is now linked together as a global village with access to information on anything or anyone on the web. She said, “The portal is specifically designed to give women, youths and the MSMEs a chance to train and become vendors, e-marketers and business owners on the platform. “You don’t need to be an A-list computer literate to be able to access the platform, as long as you have and Android phone you operate conveniently you are good to go, in this era of internet technology, there is nothing more than owning a business online”

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