Training in digital marketing will lead to business growth, boost economic growth and enhance job creation, the Chief Marketing Officer of Lagos Digital Academy, Mr Kunle Shittu, has said. He said the academy would henceforth be organising free digital marketing boot camps for students of selected institutions.

Shittu stated this during the media launch of the Lagos Digital Academy. He said, “We will be organising a free boot camp for Babcock University, University of Lagos and University of Ibadan. For us, we will not be charging them any fee; it is our own giving back initiative. They will make the necessary provision and we will take the training to their doorsteps. We will not rest until we have toured every university and polytechnic in Nigeria.”

On his part, the Managing Director, Lagos Digital Academy, Mr Dotun Babatunde, said that digital marketing was key to the success of any organisation, adding that the emergence of the mobile phone in the Nigerian market had changed the ways and patterns of doing business.

“How best can you reach your customers? No other platform can give you that direct personal access to consumers like the mobile phone. We have over 180 million Nigerians and averagely, people hold two to three network lines. In order to reach your consumers today, you have to be able to communicate with them on one-on-one basis,” Babatunde said.

He called on business owners, employers of labour and marketing practitioners to tap into the vast opportunities the institution was positioned to create in the digital age. He also promised that the team would continue to create opportunities for the acquisition of new skills, thereby creating employment for the teaming unemployed youth population.

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