THE JOURNEY OF A THOUSAND MILES
The artwork shows the struggle, effort, and hard work of Courteville from inception in trying to gain relevance in the market. The not so straight lines show how we are growing steadily by striving to overcome challenges in order to achieve our mission. The curvy lines also symbolize our ups and downs. It suggests a feeling of movement and direction. The lines indicate depth, an illusion of perspective that pulls the viewer into the picture, creating an illusion of spaces that could move around within.
The colours identified include blue, which symbolizes peace, unity, trust, loyalty.
Dark blue symbolizes integrity, knowledge, and seriousness.
Colour yellow symbolizes joy, optimism, and friendship.
Colour brown symbolizes our stability, reliability and simplicity.
The orange colour symbolizes our energy, enthusiasm.
Colour white depicts our reverence to our customers, stakeholders. The white dots that connects the lines in the artwork, symbolizes precision. It shows our consistency.
The darker colours depicts our untapped opportunities, our struggle to remain relevant while the brighter colours depicts our achievements/success stories so far.